It seems the latest way to market expensive Science lab toys (by which I mean equipment beyond the reach of your average school), is to produce a cheesy pop video.
Our first example is clearly aimed at the ladies in the lab and has been produced by Eppendorf to sell their automated pipetting system:
The next makes a mockery of cheesy ensemble charity singles and has been made by BioRad to market their PCR equipment:
“I’s amazing what heating and cooling and heating can do-oooo!”
More choice lyrics after the jump.