This was first posted by TheIntersection over at ScienceBlogs.

It seems the latest way to market expensive Science lab toys (by which I mean equipment beyond the reach of your average school), is to produce a cheesy pop video.

Our first example is clearly aimed at the ladies in the lab and has been produced by Eppendorf to sell their automated pipetting system:

The next makes a mockery of cheesy ensemble charity singles and has been made by BioRad to market their PCR equipment:

“I’s amazing what heating and cooling and heating can do-oooo!”

More choice lyrics after the jump.

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