This was first posted by TheIntersection over at ScienceBlogs.

It seems the latest way to market expensive Science lab toys (by which I mean equipment beyond the reach of your average school), is to produce a cheesy pop video.

Our first example is clearly aimed at the ladies in the lab and has been produced by Eppendorf to sell their automated pipetting system:

The next makes a mockery of cheesy ensemble charity singles and has been made by BioRad to market their PCR equipment:

“I’s amazing what heating and cooling and heating can do-oooo!”

More choice lyrics after the jump.

“PCR- when you need to find out who the daddy is. Who’s yo daddy?”

Here are the lyrics: (from this pdf file)

There was a time when to amplify DNA,
You had to grow tons and tons of tiny cells.
Then along came a guy named Dr. Kary Mullis,
Said you can amplify in vitro just as well.

–
Just mix your template with a buffer and some primers,
Nucleotides and polymerases, too.
Denaturing, annealing, and extending.
Well it’s amazing what heating and cooling and heating will do.

–
PCR, when you need to detect mutations.
PCR, when you need to recombine.
PCR, when you need to find out who the daddy is.
PCR, when you need to solve a crime.